Why are my Loop emails landing in spam?

Emails land in spam most often for three reasons: a messy list with too many bad addresses, sending too fast from a new inbox, or copy that reads like a mass blast. Check your bounce rate in Dashboard → Deliverability first, then work through list quality and sending pace before you touch your copy.

Check your bounce rate first

Every message you send goes out from your Loop inbox, and a high bounce rate is the fastest way to get flagged. Open Dashboard → Deliverability and aim to stay under 3% bounces. If you're above that, the problem is almost always your list, not your content.

Is your list the problem?

Before your next send:

1. Open your CSV in a spreadsheet and sort by domain. Anything that isn't Gmail, Outlook, or a real company domain deserves a second look.
2. Strip placeholder addresses (test@, noreply@), single-letter locals, and obvious typo domains like .con, gnail.com, gamil.com, or mailinator.com. Loop checks for these on import, but a quick manual pass catches more.
3. Never upload a list someone handed you without spot-checking at least 20 rows.

Are you sending too fast?

A brand-new inbox that sends hundreds or thousands of emails in a single afternoon gets quietly filtered — you won't see a bounce, just silence. Ramp up your daily volume gradually instead of going all-in on day one.

What to check next

If your bounce rate is healthy and your pace is reasonable but people still say your emails land in spam, the next layer is domain authentication and inbox warm-up — read the full breakdown in our email deliverability guide.

Still stuck? Email us at dharsan@topmate.io with your bounce rate from Dashboard → Deliverability and we'll take a look.