Instagram Automations in Loop

Loop's Automations section connects your Instagram professional account and replies to comments, DMs, story replies, and live comments automatically — either with keyword-based rules you set up, or by letting Loop's agent handle DMs directly in your voice. You'll find it in the sidebar below Loops.

How do I connect Instagram to Loop?

From Automations, select Connect Instagram. Loop shows you what it will ask permission for before you continue:

1. Read comments and DMs on your posts and reels
2. Send replies and DMs on your behalf
3. See basic profile details for people who message you

Confirm with Continue to Instagram to complete the connection. You'll need an Instagram professional (business or creator) account — personal accounts aren't supported.

Once connected, your handle, connection status, and profile stats (posts, followers, following) appear at the top of the page, with a View profile popover for the full account details.

What can a rule-based automation do?

Selecting New automation opens a picker for four automation types:

• Post / Reel — reply when someone comments a keyword
• DM — auto-reply to direct messages
• Story — reply to story replies and mentions
• Live — reply to comments during a live

You can also start from a ready-made template instead of building a rule from scratch.

Each automation follows the same shape:

1. Automation name — for your own reference.
2. Trigger — for Post/Reel automations, choose any post or reel, your next post or reel, or a specific post or reel you pick from your account.
3. Keyword trigger — match a specific keyword (add as chips) or any keyword, keyed to the comment, DM, or story reply depending on type.
4. Reply to their comment publicly (post/story/live types) — an optional public reply, rotated across at least two variations so replies don't look repetitive.
5. They will get — the DM sequence: an opening DM, an optional "follow first" gate, and an optional email-collection step.
6. And then they will get — the final DM with your message and up to three link buttons, plus an optional follow-up DM if they don't click, sent after a delay you set in hours.

Save the automation to add it to the relevant tab (Post / Reel, DM, Story, Live), each showing a live count.

What is Loop's agentic DM mode?

Instead of fixed keyword rules, you can let Loop's agent handle Instagram DMs directly — replying in your voice and working toward whatever goal you set, rather than following a scripted sequence. Turn this on from the Let Loop handle DMs panel on the Automations dashboard.

The first time you turn it on, Loop asks you to describe how it should sound and what its goal is (for example, booking calls). Loop can also suggest a starting persona based on your profile, which you can edit before saving.

Once configured, the panel collapses to a one-line summary — status and number of active loops — with a Manage toggle to expand it again. From there you can:

• Edit your persona and goal
• Regenerate a suggested persona
• Review the loops the agent is running
• Delete the agent entirely (this stops DM replies and removes its loops)

Turning agentic mode off with the switch pauses it without deleting your setup, so rule-based automations take back over and you can re-enable the agent later with the same configuration.

What happens if a DM rule and the agent both apply?

A DM automation set to match any keyword intercepts every DM before the agent ever sees it. Loop checks for this conflict at the point you try to turn the agent on, and asks you to choose:

• Disable it & let the agent take over — pauses the catch-all rule and enables the agent.
• Keep it — agent stays the fallback — enables the agent without touching the rule, so the rule still answers first.

The same check runs in reverse: if you activate a catch-all DM rule while the agent is already handling DMs, Loop warns you that the rule would take over, and lets you either activate it anyway or keep Loop handling DMs.

How do I disconnect Instagram?

Open the View profile popover in the profile header and choose Disconnect. You'll be asked to confirm before Loop stops responding to comments and DMs on that account.

Where do I see the conversations these automations create?

Every reply Loop sends through an automation or the agent shows up in Conversations, filtered to Instagram. From the Automations dashboard, use the View conversations → link above the automation tabs to jump straight there.